General project management skills

Product analytics

  • identification of required measurements
  • Assess your capabilities
  • Gather data using marketing analytics tools
  • Draw conclusions
  • Use in practice

    Tools: average revenue per user (ARPU), customer acquisition cost (CAC) customer lifetime value (CLV/CLTV), net promoter score (NPS), customer retention/churn, daily or monthly active users (MAU)

    Document flow

  • Creating Documents
  • Feedback processing
  • Version upgrade
  • Approval processes
  • Publication
  • Use in practice

    Document types: SLA, NDA, contract, marketing proposal, specification, tutorial

    Negotiations

  • Communication
  • Planning
  • Value Creation
  • Strategy
  • Reflection
  • Use in practice

    Tool: my own book 🙂