Brainstorming and creating concepts for advertisements and marketing campaigns. Writing copy for various formats and media.
Software that i use
Email marketing
Welcome Emails
Email Newsletters
Dedicated Emails
Re-Engagement Emails
etc.
Software that i use
Analytics
identification of required measurements
Assess your capabilities
Gather data using marketing analytics tools
Draw conclusions
Use in practice
Tools: average revenue per user (ARPU), customer acquisition cost (CAC)
customer lifetime value (CLV/CLTV),
net promoter score (NPS),
customer retention/churn,
daily or monthly active users (MAU)